seo services dublin

Keyword Research

Before you start optimizing your ecommerce site, you need to identify the keywords and phrases that your potential customers are using to search for products or services similar to what you offer. Keyword research is a critical component of your SEO strategy, and it involves finding high-volume, low-competition keywords that are relevant to your business.

To do keyword research, you can use various tools such as Google Keyword Planner, Ahrefs, SEMrush, and more. You want to focus on long-tail keywords, which are more specific and have a higher chance of converting into sales. Once you've identified your target keywords, you can then optimize your site content, titles, meta descriptions, and other elements accordingly.